• Content Marketing Specialist

    ID
    2020-3610
    Pos. Category
    Marketing
    Location : City
    Salt Lake City
    Location : State/Province
    UT
    Created Date
    2/10/2020
    Type
    Regular Full-Time
  • Overview

    The Content Specialist will be "the voice" of our brands by coordinating content efforts. This will include writing copy for articles and blog posts that aligns with each brand’s voice and tone, carefully editing all copy from content agency partners and freelance writers, staying current with industry developments, conducting careful research to create authoritative copy, and providing support to each brand’s social media strategies and other marketing efforts. The Content Marketing Specialist must have demonstrated writing experience, either in a professional or academic capacity. They must have experience writing for a web-based audience as well as a working knowledge of SEO best practices and how they apply to content marketing. 

     

    Responsibilities

    • Optimizing current copy on each brand's blog (page titles, meta descriptions, alt image text, anchor text, etc.)
    • Develop original blogs and articles from creative briefs
    • Format and structure copy to support SEO strategies
    • Manage Wordpress websites
    • Research trending topics within the industry
    • Participate in agency calls and strategy meetings
    • Carefully edit blog posts and articles from content agency partners and freelance writers

     Qualifications

    • Excellent verbal and written communication skills
    • A working knowledge of SEO and how it applies to content marketing
    • Basic knowledge of HTML
    • Creativity and resourcefulness
    • Familiar with Adobe Creative Suite
    • Some video editing skills
    • Extreme attention to detail
    • Capable project manager and fastidiously organized
    • The ability to multitask and adhere to deadlines
    • Flexibility to evolve strategies quickly and effectively
    • Experience in Wordpress
    • At least 1 year of prior content marketing experience

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