• Junior SEO

    ID
    2019-3551
    Pos. Category
    Marketing
    Location : City
    Salt Lake City
    Location : State/Province
    UT
    Created Date
    12/20/2019
    Type
    Regular Full-Time
  • Overview

    We are looking for a Jr. SEO Analyst who will quickly make an impact on our business. This role will work in concert with the SEO Manager, & the Product & Content teams to optimize the site for driving quality traffic. This person should be a problem solver who wants to grow their SEO skills. The ideal candidate will know the importance of analyzing our websites for improvements, have an in-depth knowledge of keyword research, understand SEO copywriting. The SEO Analyst can quickly understand and support initiatives that will contribute to the goals and success of the company & our customers.

     

    Responsibilities

    • Provide dashboards, reporting, analyses and actionable optimization recommendations using data science, data mining & statistical methods to drive customer utilization of the website and call centers
    • Work with internal stakeholders provide high-level insight and detailed segment analysis
      Provide insight into current web behavior to inform site changes and marketing opportunities
    • Use existing data to help predict the impact and recommend the best course of action for future initiatives
    • Use quantitative and qualitative data to identify A/B and Multivariate testing opportunities and establish success metrics. Deploy and analyze tests.
    • Monitor and report on trends within the industry. Analyze these trends and provide recommendations for optimization.
    • Analyze and assess the performance of online advertising campaigns
    • Own and be accountable for your projects and the tracking, monitoring, and reporting of progress and results.
    • Create, categorize & refine keyword lists to create comprehensive campaigns that drive qualified visitors to client websites
    • Use statistical analysis to draw conclusions about marketing campaigns and make recommendations accordingly

    Requirements

    • Experience with industry standard tools (Moz, ahrefs, SEMRush, Screaming Frog, Google Search Console, STAT, and Adobe Analytics or Google Analytics preferred).
    • Familiarity with basic HTML/CSS is required, experience with JavaScript is a plus.
    • Advanced MS Excel skills required. SQL or business intelligence experience a plus.
    • Detail oriented, with strong mathematical, analytical and reporting skills.
    • Must be able to understand and analyze data, synthesizing large volumes of data and complex questions into clear analyses and actionable findings.
    • Excellent data visualization and communication skills, including the ability to clearly and effectively communicate and present findings to stakeholders at all level
    • Strong organizational skills and the ability to effectively multi-task and prioritize in a fast-paced environment.
    • Bachelor degree in data science, statistics, economics, marketing or other related field preferred

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