• Ad Operations & Optimization Specialist

    ID
    2019-3507
    Pos. Category
    Marketing
    Location : City
    Salt Lake City
    Location : State/Province
    UT
    Created Date
    10/22/2019
    Type
    Regular Full-Time
  • Overview

    The Ad Operations & Optimization Specialist is responsible for supporting online digital ad & optimization efforts within the logged in portion of the site. They will be responsible for maximizing ltv with existing customers. This position reports to the Director of Analytics.

    • Implement and manage ad campaigns within the logged in portion of the site, with optimizations as needed
    • Produce weekly reports outlining campaign performance & meet with management teams to review reports & plans
    • Self-manage tasks / schedule for effective and efficient time management
    • Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies.
    • Analyze quantitative data, identify trends, and develop optimization strategies to improve results
    • Work with our designers & copywriters to create & optimize ads
    • Create mocks & work with operations, partnership, legal & compliance teams for approvals
    • Conducting thorough analysis on marketing campaigns to measure the success, and present learnings to external teams to help inform future business decisions.
    • Develop and implement A/B test planning, execution, and analysis to further improve campaign CTR and conversion rates
    • Develop and maintain working relationships with media, creative, account managements teams as well as vendor partners as required
    • Creatively solve complex problems and questions presented to you
    • Set realistic expectations for deliverables and make every effort to exceed them, providing quality work in a timely manner

     

    Requirements:

    • 2+ years of online ad trafficking or growth marketing experience
    • Ability to multi-task, and work efficiently within a high-paced changing environment with minimal supervision
    • Knowledge of HTML, Adobe Experience Manager, Adobe Analytics, Excel, Tableau, SQL (preferred), Python (preferred), Spring Expression Language (preferred)
    • Strong organizational and time management skills & detail oriented
    • Strong written and communication skills – ability to distill key ideas for a non-mathematical audience
    • Able to demonstrate analytical skills and ability to think creatively about challenging problems
    • Able to self-manage and juggle multiple priorities
    • Collaborative and team focused
    • Analytical ability to digest data, build reports, and derive strategic insights
    • Ability to identify opportunities and solve problems through quantitative observation.
    • Expert knowledge of programmatic deal set up and optimizations
    • Strong interpersonal skills, ability to collaborate with cross-functional teams

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