• Web Producer

    ID
    2019-3246
    Pos. Category
    Marketing
    Location : City
    San Francisco
    Location : State/Province
    CA
    Created Date
    3/22/2019
    Type
    Regular Full-Time
  • Overview

    We are looking for an experienced Web Producer to improve the effectiveness of Credit.com in three distinct areas; build trust, add value, and convert. You will leverage best practices in conjunction with your analysis to develop a roadmap for the modernization and improvement of Credit.com. You will be integrated within the product team, managing business goals and driving for a consistent and modern user experience. You will present and prioritize your recommendations to the greater team to gain buy-in and keep everything on track for fulfilling your roadmap.

    Responsibilities

    • Review, research, and improve the effectiveness of our website throughout the marketing funnel through measurable recommendations
    • Perform in-depth analysis of site usage patterns and develop recommendations for UX enhancements to drive more engagement, higher user satisfaction, and more leads
    • Create audience profiles, customer journey maps, and user flows that translate to frictionless experiences and optimal engagement and sign-ups
    • Create information architecture diagrams, wireframes and prototypes
    • Create, implement, analyze, and improve SEO programs to grow organic traffic
    • Run user testing and site experiments to validate proposed site enhancements and report/execute on results
    • Stay current with evolving UI/UX trends and technologies for financial websites

    Qualifications

    • 3+ years of relevant experience as website UX practitioner, preferably in B2C ecommerce or financial environments
    • Expertise in information architecture, high-fidelity functional prototypes, wireframing, user testing, web analytics, and the respective tools used for those
    • Experience conducting data-driven SEO site audits and familiarity with tools such as Conductor Searchlight etc. a plus
    • Strong experience with large scale A/B testing including user testing
    • Technically conversant and able to collaborate easily with engineers
    • Highly detailed-oriented with superior organization skills – able to balance multiply projects, deadlines
    • Great presentation skills, able to effectively communicate with stakeholders
    • Proficient in HTML, JavaScript, and CSS
    • Familiar with SEO tools such as Google Search Console, SEMRush, or Adobe Experience Manager

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