• Director, Offline Media

    ID
    2019-3230
    Pos. Category
    Marketing
    Location : City
    Salt Lake City
    Location : State/Province
    UT
    Created Date
    2/28/2019
    Type
    Regular Full-Time
  • Overview

    We are looking for an data driven Media Director to build and lead an Offline team and enhance relationships with our external agencies.

    Responsibilities

     

    • Determining the best media outlet mix for promotional strategies
    • Monitoring online and offline ad campaigns (e.g. on radio, TV, websites, magazines and billboards)
    • Regularly reporting advertising campaign results (including revenues and costs)
    • Optimize advertising strategies for varying audiences and channels
    • Design and review advertising budgets in collaboration with the GM’s and FP&A
    • Ensure a cohesive advertising message across campaigns

    Qualifications

    • Proven work experience as a Media Director, Media Planner or similar role
    • Knowledge of different types of media channels
    • Demonstrable experience with building effective advertising campaigns
    • Familiarity with digital marketing
    • Working knowledge of analytics tools (e.g. iSpot, alphonso.tv and Nielsen IMS)
    • Experience with budget planning and KPIs
    • Ability to manage and combine data
    • Strong decision-making skills
    • Excellent communication skills
    • BS in Marketing, Business Administration or similar field
    • 5+ years of previous Offline Media experience

    Preferred Skills

    • Have excellent communication skills, verbal and written
    • Have the ability to organize and prioritize to meet deadlines
    • Have a professional, enthusiastic, and approachable demeanor
    • Intermediate to advanced skill in Word and Excel
    • Have the ability to work independently and as part of a team
    • Ability to work a flexible schedule, with hours outside core scheduled hours when required.

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