• Content Marketing Specialist

    ID
    2018-3142
    Pos. Category
    Marketing
    Location : City
    Salt Lake City
    Location : State/Province
    UT
    Created Date
    11/16/2018
    Type
    Regular Full-Time
  • Overview

    The Content Specialist will be "the voice" of our brands by coordinating content efforts - writing article copy that aligns with each brands style, designing and conducting surveys for infographics, creating/managing video content, and other marketing efforts. The Content Writer must have demonstrated writing experience, professional and/or academic.  They have experience writing for a web-based audience as well as a working knowledge of search engine optimization best practices and how they apply to content marketing. 

     

    Responsibilities

    Core responsibilities include the following:

    • Implementing various elements of a brand’s content marketing strategy
    • Optimizing current copy on a brand's blog (page titles, meta descriptions, h1s, alts, anchor text, etc.)
    • Writing new SEO-friendly copy for pages on a brand's website
    • Regular blog writing and posting
    • Participating in agency calls and strategy meetings
    • Researching trending topics within the industry
    • Other duties as assigned 

    Qualifications

     Further requirements include the following:

    • Excellent verbal and written communication skills
    • A working knowledge of SEO and how it applies to content marketing
    • Basic knowledge of HTML
    • Creativity & resourcefulness
    • Familiar with Adobe Creative Suite
    • Some video editing skills
    • Extreme attention to detail
    • The ability to multitask and adhere to deadlines
    • Flexibility to evolve strategies quickly & effectively
    • Experience in Wordpress

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