• Digital Marketing Analyst

    ID
    2018-3074
    Pos. Category
    Marketing
    Location : City
    Salt Lake City
    Location : State/Province
    UT
    Created Date
    9/14/2018
    Type
    Regular Full-Time
  • Overview

    Credit.com, a Progrexion subsidiary, has been a trusted source of financial information for consumers for more than 15 years. Credit.com helps people make smarter financial decisions by providing free interactive tools, expert advice, education, and unbiased comparisons of quality financial products and services.

    Responsibilities

    • Provide dashboards, reporting, analyses and actionable optimization recommendations using data science, data mining & statistical methods to drive customer utilization of the website and call centers
    • Work with internal stakeholders provide high-level insight and detailed segment analysis
      Provide insight into current web behavior to inform site changes and marketing opportunities
    • Use existing data to help predict the impact and recommend the best course of action for future initiatives
    • Use quantitative and qualitative data to identify A/B and Multivariate testing opportunities and establish success metrics. Deploy and analyze tests.
    • Monitor and report on trends within the industry. Analyze these trends and provide recommendations for optimization.
    • Analyze and assess the performance of online advertising campaigns
    • Continually monitor, revise & optimize ad text
    • Create, categorize & refine keyword lists to create a comprehensive campaign that drives qualified visitors to client websites
    • Use statistical analysis to draw conclusions about marketing campaigns and make recommendations accordingly

    Qualifications

    • Experience with enterprise web analytics solutions (Adobe Analytics or Google Analytics preferred)
    • Advanced MS Excel skills required. SQL, Python or business intelligence experience a plus
    • Detail oriented, with strong mathematical, analytical and reporting skills
    • Must be able to understand and analyze data, synthesizing large volumes of data and complex questions into clear analyses and actionable findings
    • Excellent data visualization and communication skills, including the ability to clearly and effectively communicate and present findings to stakeholders at all level
    • Strong organizational skills and the ability to effectively multi-task and prioritize in a fast-paced environment
    • Bachelor degree in data science, statistics, economics, marketing or other related field preferred

    #CB

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