• Paid Search Coordinator

    ID
    2018-2972
    Pos. Category
    Marketing
    Location : City
    Salt Lake City
    Location : State/Province
    UT
    Created Date
    5/29/2018
    Type
    Regular Full-Time
  • Overview

    Progrexion Marketing manages the marketing for LexingtonLaw.com, CreditRepair.com, and Credit.com. Paid Search is an exciting channel and is a major part of the company’s current and future growth. Progrexion believes in an Integrated Marketing approach to digital marketing and is committed to internally coordinating our efforts between Offline, Paid, Natural, Social, and all Digital media efforts.

     

    The Paid Search Coordinator will be the tactical expert monitoring the day to day of their assigned paid search campaigns, doing necessary strategy implementation, reporting, optimization, and coordination with the Paid Search Manager. The Paid Search Coordinator will also work very closely with the Director of Paid Media in necessary tactical execution and implementation of high-level strategies for the overall growth and performance of this channel.

    Responsibilities

    • Collaborate in strategy and reporting with the Director of Paid Media, Paid Search Manager and our Martech team,
    • Implement the tactical application of digital marketing strategies and best practices. Including full campaign optimization, budget pacing/management, CPA management, ad copy A/B testing, etc.
    • Efficiently adopt new company supported processes and/or technologies
    • Closely monitor financial and marketing performance metrics (Hit CPA’s while growing program)
    • Help develop plans for key initiatives for both short and long term and see those plans through to completion
    • Work with the Paid Search Manager and digital analysts to research and test new paid search opportunities.
    • Regular meetings with multi-disciplinary marketing teams and providing regular status updates on digital media campaigns
    • Work with Digital Analyst in developing and maintaining reports on performance of Paid Search campaigns and monitoring trends of KPI’s
    • Cross-channel collaboration efforts for campaign execution and tracking
    • Compile, analyze, and track data and statistics to aid in decision making
    • Daily utilization of Adobe Media Optimizer, Adobe Analytics, Google Analytics, Invoca Call Tracking, Internal Reporting Tools, and Excel technologies to track campaigns

    Qualifications

    • Experience and a strong aptitude for digital marketing
    • Strong affiliation and desire to implement ROI-driven short, mid, and long-term strategies
    • 1-3 years in a paid media marketing or account management role, display/retargeting experience a plus
    • Infinitely curious about audience behaviors, competitive digital landscape, and personalized interactions a plus
    • Exceptional project manager skills that will support the needs of coordinating with external agencies/resources, internal IT, creative resources, and management team
    • Ability to adapt to business needs while maintaining a strong team unity a plus
    • Open to a quick paced, high intensity work environment where the industry and workplace are constantly changing
    • Tracking methodologies are critical to the channel. The ability to understand if tracking is functioning properly - including the ability to improve upon those tracking methods being used
    • Bachelors degree or equivalent work experience in advertising and marketing preferred.
    • Excellent with Excel, knowledge of pivot tables, report building, and testing.
    • Highly Proficient with Google Adwords, AdWord Editor, Bing Ad Center, Bing Ads Editor
    • Good understanding and desire to learn metrics, with strong attention to detail
    • Ability to work with many teams while also being self-driven to accomplish individual goals
    • Always looking for and driving new ways to improve on current processes
    • Interest in learning and developing marketing, analytical, and creative skills
    • Web design experience in design and layout of performance-based landing pages a plus
    • Desire to learn and grow in digital media knowledge and expertise
    • Experience with Paid Search Optimization Platforms a plus (Marin, Kenshoo, Adobe, DoubleClick)

    #CB

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